34.4 Skin Care Naturally {aware and conscious beauty products that are all natural, made by hand and supporting the natural beekeeping trust}

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Last weekend while strolling through Broadway Market in London, I stumbled upon a true gem. Even though Elka was shutting down for the day, she quickly attended to the presence of a new customer at her stand. Intrigued by the various beauty products, like none I had seen before, I asked Elka, brand owner and founder, for a more information. Little did I know, there was quite a lot to know about this skin care brand.

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34.4 is a all natural skin care brand for women and men. All products are created by hand and are 100% all natural. Every sale supports the Natural Beekeeping Trust (an enterprise “hoping to inspire people to live in peace with the bees, be good hosts to them, guard them and grow for them, in all ways imaginable”) and is a registered Social Enterprise. Elka and her team see business as having an impact on both the individuals who work within it as well as the wider community. Another awesome anecdote – their products are tested on friends, not animals. And why the name? Well, it’s the optimum temperature for a brood to thrive in the heart of the beehive and the percentage (3.44%) that is donated to the Trust.

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So what product did I select?  Face No. 2 – an easily absorbed, light moisturiser, made with beeswax and honey blended with apricot kernel oil and coconut oil that is hydrating and even makes your skin radiate (if I do say so myself). The product can also be used as a makeup base, and it works excellently. Even cooler – 34.4º has a Cradle to Cradle® policy, meaning for every six empty black containers returned to them, you’ll be sent one free product of your choice. I can’t wait to try more of their products, as I truly believe in everything this wonderful brand stands for. Please check out their website for more information and stay tuned for some collaborative work together.

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LIIFE EAT SMART {food focused on fitness, health and the environment}

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So I’m officially (very naturally) attracted to good food and healthy things. Why? Well – by chance I happened to stumble on a place basically created for people like me and you. Intrigued by their windows decorated with running shoes, fruits and vegetables and a sign that advertised detox juices, açaí bowls and fitness friendly lunch formulas, I decided to check it out.

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Liife Eat Smart’s concept is based on three principles – fitness, health and the environment. This is made extremely clear by their menu that is catered to nutritionally rich ingredients that improve fitness performance and all around well-being. The menu changes seasonally with a host of salad creative salad options with protein rich toppings, warm dishes and vitamin rich desserts. Yesterday, I enjoyed their Quinoline salad – a delicious mixture of quinoa, estragon seasoned pink lentils, rich hummus and a light shallot sauce. I added a lemon ginger infused chicken protein topping to my salad, and was very content and ready to go for my yoga class later that day. Also – their juices are not to be missed. I tasted the « Orange is the new black » aka ginger, curcuma and carrot. Check out their menu below to get a better idea of how things at Liife work.

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Liife likewise sponsors many events around the city that you will find on my Facebook page and their site. They even have a stand at the Midtown Sports Club in the first. Liife is the first healthy restaurant created for athletes in Paris and they have most certainly succeeded in everything that they are doing. Keep checking back on my Insta too to discover other things I’m eating there, cause I’ll be back (and their food is really Instagram-able see below). Liife is located between Grands Boulevards and Montorgueil at the metro Sentier – 33 Rue des Petits Carreaux.

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